Next you need to learn how the experts select topics for their Google AdSense
sites. Choosing the right topics is the difference between success and failure!
Let’s take a look at the various tools that you will use, and how you will use them.
First, you need keyword research tools. You can find out what the top keywords
that are being searched for are with a web based tools such as Word Tracker, at
http://www.wordtracker.com. There is a fee for using this tool, but you can
sign up for a free trial.
But finding the most frequently searched for keywords isn’t enough. Once you
have a good list of what people are searching for the most, the next step is to find
out how profitable those keywords are.
Not all frequently searched for keywords are profitable, and if you hope to make a
full time living with Google AdSense, you need high paying keywords.
Now, before you rush out in search of a list of high paying keywords, note that
even if there was such a list, it would constantly be changing, just as the list of
frequently searched for keywords changes.
Furthermore, you don’t seriously believe that other AdSense publishers are going
to share such a list, if one even existed, do you? They wouldn’t. You have to find
this information yourself.
Here is where having a Google AdWords account will come in handy. You can see
what the advertisers are paying to get in the top position of the search results for
their keywords. Simply log in to your free Google AdWords account, and click on
‘tools.’ Next, click on Keyword Tool.
...or in case you don’t have an Adword account, just go to:
https://adwords.google.com/select/KeywordToolExternal
Enter your keywords, and then in the drop down box below that, select ‘Cost and
Ad Position Estimates.’ Type 5.00 in the last box, and hit ‘calculate.’ Now, Google
will display possible keywords, based on the main keyword that you entered. Next
to each keyword, you will see the estimated average CPC (cost per click) and the
estimated position.
You want to view the CPC for the keywords that will fall into the top five on
position, stated as 1 – 3 or 1 – 5. As of this writing, using the keyword phrase
‘weight loss’ you would see that the estimated CPC for ‘best weight loss program’
is 2.54. Now, as an advertiser, that is what you would pay per click for an ad that
is being run on position 1 – 3 when that keyword phrase is searched for.
